Recent Posts

Turning Employees into Brand Ambassadors

By Donna On February 28, 2019 No Comments

Turning your employees into raving fans and advocates of your Company will improve new employee on-boarding, employee retention, and brand reputation – which leads to easier top-talent recruitment. An employee advocacy or ambassador program can be a powerful tool to improving your brand awareness and attracting new customers.

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Top 10 Trends for 2019

By Donna On January 29, 2019 No Comments

to 10 marketing product trends 2019

 

Top 10 Trends for 2019

My motto for this year is to Color Outside the Lines – Be bold, be different, be remembered!

 

1 – Good to the Last Sip

View the Showroom

Straws– Ever since Starbucks made their big announcement last year, that by 2020 they will no longer be using plastic straws because of their effect on the environment, sustainable straws have been selling with great momentum.

Several of our clients jumped on board right away and found that the responses and

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How To Win Fans And Influence Posters

By Donna On January 29, 2019 No Comments

influencing posters

How To Win Fans And Influence Posters

“There’s a hot new marketing platform called social media,” is how this article would have started if it were written in 2008. Ten years later, the phenomenon needs no introduction. Social media is the de facto face of the internet today and represents one of the primary ways people interact with each other—and with businesses.

The Pew Research Center reports that approximately 75 percent of U.S. adults use at least one form of social media on a regular basis, with most using multiple platforms several times a day. The average user will spend five years and four months on social media in their lifetime, according to Social

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Five Steps To Boost Your Employer Brand

By Donna On January 29, 2019 No Comments

branding

Five Steps To Boost Your Employer Brand

I recently read a news article about a Southwest Airlines flight attendant who had a young, female passenger with down syndrome. While speaking with the passenger during the flight, the flight attendant learned she had dreams of becoming a flight attendant. So, the Southwest employee started making calls, and just a few days later the young woman served by her side as a “flight attendant” assistant for a leg from Sacramento to Seattle, making her wish come true for a few short hours.

There was no incentive involved here for Southwest Airlines. There was

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Traveling? Take these must-have’s with you!

By On June 21, 2014 No Comments

The U.S. Travel Association reports that US residents took 452 million business trips in 2013 and that maybe why travel accessories are among our most popular promotional items. Aside from the convenience of our favorites below, these products offer a great opportunity for you to advertise your business in places you may not get to visit.

Aluminum Card WalletAluminum Card Wallet

Radio Frequency ID readers are everywhere and they can read information off your passport, credit cards and ID cards without your knowledge. The Aluminum Card Wallet protects your information by blocking RFID transmissions. Your customers will thank you every time they use a credit card! $2.99 – $3.24

Leeman Montauk Excursion

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More Great Golf Gifts

By On May 16, 2014 No Comments

In 2016, golf becomes an Olympic sport. Its perennial popularity is on the rise, especially among corporations and associations. As the branding value of golf-related awards and gifts rises as well, Donna Bender can help you keep your message at top-of-mind with all your golfing customers and prospects.

golf bottle and tees

24 Oz. Slazenger Golf Bottle Pouch – Golfers must stay hydrated – and there’s no better way than this signature Slazenger bottle and pouch. The aluminum bottle features a 3-slot golf ball holder and ball. The pouch features 5 tee slots, and open front pocket, drawstring closure and a rotating plastic clip. Accented with piping and Slazenger branding, the kit goes for $13.78 – $20.34

golf red pouch

Earth Day Hot Picks

By On April 3, 2014 No Comments

With Earth Day coming up, it’s no better time to reach out to your green-conscious client in advance of Earth Day festivities and trade shows. Here are some of my most effective promotional products for making positive impressions on this growing market segment.

Apple Style Seed Paper – This Mini Apple Style Shape Seed Paper Gift Pack  puts a 100% recycled info card together with plantable seed paper in a corn-based cello bag. The 3″ x 4″ seed paper is handmade using 100% recycled material, embedded with wildflower seeds and printed with your message for $.71 – $1.40.

apple style seed paper

Royal Dutch Bulb Kit in Brown Kraft Bag – This perennial promotional product promotes your brand indefinitely. The 4” x 6” printable bag contains flower or tree seeds that your

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Donna’s Trade Show Tips

By On April 3, 2014 No Comments

Trade Show season is here and they’re popping up as fast as  bluebonnets. Ensuring that your tradeshow participation is successful requires planning, organization and execution. Here is a short video and  a few tips to help you get the biggest bang from your tradeshow bucks:

Promote your tradeshow presence through pre-show mailers sent to former and prospective attendees and press releases that announce your appearance at the show and promote your brand. Be sure to give prospective visitors all the information they need to find you easily.

Train your tradeshow staff to position themselves at the edges of your booth, answer frequently asked questions and spend most of their time with the most qualified prospects.

Enhance your visibility and reinforce your brand by dressing your staff in company colors and/or branded apparel.

Attract a crowd by giving attendees a reason to walk over to your booth such as a dynamic booth

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Donna Bender Named 2014 Woman Business Enterprise of the Year

By On April 2, 2014 No Comments

Each year, the Women’s Business Council Southwest recognizes a woman owned business that “exemplifies outstanding performance in service, delivery or added value to their clients; consistently provides high quality products and services and uses innovative approaches to overcome obstacles in servicing their clients and growing their business.” For 2014, the Council has awarded the WBE of the Year in the “Under $3M” category to Donna Bender of the Donna Bender Company, a branded marketing and promotional strategy consulting firm.Womens Business Southwest awards

Donna moved to Dallas nine years ago and quickly started networking to build her business. After several years of speaking and presenting herself to networking groups supportive of her business philosophy, “give value first,” three women business owners in a single week recommended that she join the Women’s Business Council. Finding that the

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Hot Picks from PPAI – Travel

By On February 21, 2014 No Comments

What’s your favorite travel destination? Wherever it is, the travel industry promotional products on display at the PPAI Expo will get you there in style and display your branding to travelers from around the world. My favorites include:

Travel-Trunk Organizer and Cooler

Collapsible 2-in-1 Trunk Organizer & Cooler – How organized is your car’s trunk? If it’s like most, it could use some help. The Trunk Organizer does just that, featuring 3 large main compartments and multiple slit pockets to keep you organized, all in durable 2-tone 600D polyester with silver dobby accents. The Organizer comes with a separate but coordinated Cooler that fits in the Organizer when it’s open and features a PEVA heat-sealed lining to prevent leakage. Both the Organizer and Cooler fold flat when

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