Archive for the ‘Trade Show’ Category

Donna’s Trade Show Tips

By On April 3, 2014 No Comments

Trade Show season is here and they’re popping up as fast as  bluebonnets. Ensuring that your tradeshow participation is successful requires planning, organization and execution. Here is a short video and  a few tips to help you get the biggest bang from your tradeshow bucks:

Promote your tradeshow presence through pre-show mailers sent to former and prospective attendees and press releases that announce your appearance at the show and promote your brand. Be sure to give prospective visitors all the information they need to find you easily.

Train your tradeshow staff to position themselves at the edges of your booth, answer frequently asked questions and spend most of their time with the most qualified prospects.

Enhance your visibility and reinforce your brand by dressing your staff in company colors and/or branded apparel.

Attract a crowd by giving attendees a reason to walk over to your booth such as a dynamic booth

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